About Us

World Class Entertainment & NowRozFestival.com has produced the annual World Famous NowRoz Festival for over 18 years. The festival has grown from hundreds of fans to Tens of Thousands of fans and attendees. World Class Entertainment produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state of the art lighting, pyrotechnics and sound design, large scale art installations, theatrical performers and next generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority. Throughout our 20 year history, World Class Entertainment has produced more than 250 festivals, concerts and special events for nearly 2 million attendees in California, New Jersey, New York, Michigan, Nevada, Washington, Florida and Virginia. The company’s premier annual event attracts over 80,000 fans over a 3 day period.

The NowRoz Festival Team Takes Pride in Every Presentation. Every Event More Unique then the other. World Class Entertainment is Proud to be part of such a Wonderful Community, Growing Together and Collecting Millions of Smiles.
“See you at the Next Event”
“One Smile is Worth a Thousand Words”
NowRoz Executive Director

The NowRoz Festival

Afghan/Persian Americans, as well as their friends, families, respective organizations, business owners, artists and the entire surrounding communities will participate in a collaborative effort in the Annual Nowroz Festival. This year NowRoz Festival will gather over 25,000 attendees, making it the largest gathering of Afghan/Persian Americans to date!

Festivities include live music by popular recording artists, ethnic and modern fashion shows, talent show, comedy showcase, cultural dance showcase, chess and ethnic card tournaments. Other free activities also include cultural exhibitions, face painting, balloon artists, celebrity and famous author meet and greet, kid’s zone, carnival games, rides and much more to be announced. A variety of Afghan & Persian food and delicacies will be available for attendees at our international food area, and our vendor bazaar will have booths with goods from Afghanistan, Iran and around the globe.

About NowRoz

Nowroz (pronounced no-rooz) is a combination of two farsi words. The first word “now” means new and the second word “ruz” means day; together they mean “New Day.” Nowroz is the name for the celebrations that observe the New Year for many East and Central Asian communities. The exact beginning of the New Year occurs when the season changes from winter to spring on the vernal equinox, which usually happens on 20 or 21 March each year. The spelling of Nowroz in English can take many forms, including: Noroz, Norouz, Nowruz and Norooz. For this resource we have used the spelling Nowroz. The festivities of Nowroz reflect the renewal of the Earth that occurs with the coming of spring. Activities that celebrate the arrival of Nowroz share many similarities with other spring festivals such as Easter, celebrated by Christians, and the Egyptian holiday called Sham Al-Naseem, which dates back to the time of the Pharaohs.

Nowroz is a festival that has been celebrated for thousands of years. It is a secular holiday that is enjoyed by people of several different faiths and as such can take on additional interpretations through the lens of religion. Nowroz is partly rooted in the religious tradition of Zoroastrianism. Among other ideas, Zoroastrianism emphasizes broad concepts such as the corresponding work of good and evil in the world, and the connection of humans to nature. Zoroastrian practices were dominant for much of the history of ancient Persia. Today there are a few Zoroastrian communities throughout the world, and the largest are in southern Iran and India.

People all over the world celebrate Nowroz, but it originated in the geographical area called Persia in the Middle East and Central Asia. The distinct culture based on the language, food, music and leisure activities that developed among the many people and ethnic groups who lived in this area is known as Persian. Nowroz became a popular celebration among the communities that grew from these Persian influenced cultural areas. While the physical region called Persia no longer exists, the traditions of Nowroz are strong among people in Afghanistan, Iran, Iraq, Tajikistan, Uzbekistan, Azerbaijan, India, Pakistan, Turkey, Canada and the United States. Nowruz is a holiday that is celebrated by people from diverse ethnic communities and religious backgrounds. For the Parsi community, however, Nowruz is very special and is known as their spiritual New Year.

Our Mission

Short Term Goals

  • Celebrate, preserve, promote and share our beautiful culture with our kids and others in the American & Persian Community
  • Have a fun filled event, so the younger generation will remember it and look forward to it in years to come
  • Prove to ourselves and others that we (different Afghan & Persian groups) can put our differences aside and work as teammates to create a better community for ourselves
  • Counter recent bad publicity in the news media by publicizing the fun and gracious side of the Afghan & Persian community
  • Instill and infuse pride back in the Afghan & Persian Community and be proud of our heritage
  • Realize we have so much power that we do not use
  • Provide an affordable venue for Afghans & Persians and guests to Celebrate in the United States

Long Term Goals

  • Bring our community together by emphasizing areas of common interest rather than differences.
  • Encourage creation of contact lists (ex. email lists) for those who want to be aware and quickly notified about issues important to our community
  • Become more active in the electoral process (be registered, make contributions and vote!) to gain greater political clout for our community
  • Since strength is in numbers, let us show our numbers and form “Unified Voting Blocks” to coordinate our votes and not cancel each other out!
  • Set an example for other Afghan & Persian -American communities in the US to become more active.
  • Acknowledge and publicize contributions of Afghan & Persian Americans to the larger society
  • Please register for our newsletter and stay connected:
  • newsletter@NowRozFestival.com